Still More About Ikea
by Roy on June 8, 2006 20:14

http://blog.q-taro.com/archives/pics/2006/06/misaki-thumb.jpg
So tonight I went to Ikea again and this time I actually bought stuff. Yes, I have succumbed to the temptation of low priced home furnishings and purchased a sofa, a work desk, some drawers etc. This being my 4th time in the store I was hoping to see some improvement in the level of service but unfortunately it was not the case. I have come to the conclusion that buying stuff from Ikea is one of the most frustrating shopping experiences I’ve ever had in Japan. While the Ikea model may be acceptable in other countries, I think the Japanese will soon reject it. At least, those that cannot put up with the trouble you have to go thru to get something shipped and don’t mind paying a bit more for convenience. Here is a summary of my observations today:

1. I did not hear a single “irasshaimase” while I was there. All the staff were crowded around pods and staring at computer screens. They should be looking at the customers. They did not smile or pay much attention to the customers and you had to go up and chase them if you wanted something. When I asked a question, they answered it and turned back to their computer screen. There was no attempt to sell. Correct me if I’m wrong but isn’t that what those people are supposed to be doing? Or are they just there to check the stock for you?

2. I was in the middle of asking a clerk a question when she suddenly ran off to answer the phone. No apology when she came back.

3. Some loud customer was asking questions and there were 3 staff crowded around him while several people in plain view were waiting for service and getting pissed. When they were finally served there was no apology from the staff. Not even a simple “omataseshimashita”.

4. Ikea doesn’t allow you to place an order for something that’s currently out of stock (and a lot of their items were out of stock). You have to come again some other time and try your luck. This is just about the only store in Japan I know of that doesn’t take orders. I overheard at least a half dozen customers asking about this and not understanding the logic of it. Obvious the staff are getting really tired of explaining it over and over cause one female staff was practically yelling at a customer who just wouldn’t accept that he couldn’t preorder a table. I found this very rude and unacceptable no matter how obnoxious the customer was.

5. In the warehouse where you go to get your boxed furniture, the flatbed carts slant forward so if you put anything on it, it slides off. This made no sense to me. Who designed it?

6. Some of those boxes can be really heavy. One girl was struggling to get a heavy box onto her cart when a male staff walked by without even offering to help her. I saw this as an opportunity to flirt with her and helped her out. :-)

7. Some things I ordered had to be brought out a different way. I had to wait 30 minutes for it to be brought out only to give it back to them so they could ship it to my house. No sense here. The staff didn’t explain the process at all. And lots of people stood around wondering what they should do. Everyone’s stuff was lying all over the place. It reminded me of when I saw how Northwest Airlines handles luggage at O’hare International. On top of that, the girls were rude and were chewing gum! Bitches.

To be fair, most of the staff were trying to do their best. However, I felt that they were either inexperienced or were not properly trained in the basics of good manners and customer service in Japan. I think if Ikea is to survive in this country this is an area where they need to put a little bit more effort. After the 4th time there, I feel that there’s not much more that interests me about the merchandise or the store and won’t be going there again. Now let’s hope they don’t screw up my shipment.

On the way home, Ito Misaki kept me company (above). What is it about this ad that I can’t stop looking at it? ;-)



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11 Comments »

Comment by eddiewong on 2006-06-08 21:32:18

You should try not to slag off a company on your blog. You never know, one day you may be offered a job there. It happens (^_-)

>> I saw this as an opportunity to flirt with her and helped her out. :-)

Hahahahahahaha… I would have done the exact same!

>> Ito Misaki

Yeah, shes HOT! But I only think so after DENSHA OTOKO. Before that, I didN7t take too much notice of her…

 
Comment by Roy on 2006-06-08 21:38:05

Yeah, I think I’ll quit my high paying job at a multinational corporation to sell cheap furniture…Not!

Actually I was not slagging the company. I was providing valuable feedback for the management so they can improve their customer service.

Agree about Misaki. She looked very nice in Densha Otoko.

 
Comment by timothy on 2006-06-08 23:35:39

Roy, the son of the CEO of IKEA is in my class. I will try and give him your cri de coeur. BUT they went back to Sweden today. So may take a while.

 
Comment by bb on 2006-06-09 00:06:00

Ikea founder is known to be cheap.
Ikea concept may not work in crowded limited space Japan, pity.
Ikea hired Japanese morons, obviously. Proally neeto.
Aun no Kokyu… until the Japanese can get over this zeitgeist antidulivian notion of there’s, you will always be unsatisfied, again, pity.

 
Comment by Rick on 2006-06-09 00:11:56

I think for that ad, it might be the fact that she actuallly looks like a normal girl talking on the phone. Versus a stunning model faking like she’s on the phone. Either that or the fact that I can imagine her long beautiful legs wrapped around my waist. That could keep me looking at that ad too. ;)

 
Comment by Roy on 2006-06-09 06:09:00

Tim, are you a student or teacher?

bb, Ikea may be cheap but the things I’m griping about do not cost money to improve. It’s more about attitude than quality

Rick, agree. I didn’t realize this was a vodafone/softbank ad until maybe the fifth time I looked at it.

 
Comment by Ming on 2006-06-09 18:45:20

hi Roy, know what you mean. its same here in the UK but still people keep going back there for more maybe swedish things are cool !!!

 
Comment by MichaeL @ Korea on 2006-06-09 20:13:45

wow Roy you’re reaLLy getting into it huh ?
but hold on buyin’a new clock’cause I think I’ll send 1 as a move-in present .
perhaps a desk-top ?

 
Comment by Roy on 2006-06-09 23:45:16

move-in present!!

I’d really like a nice 46″ wide screen TV (sharp or sony) but a clock would be ok too.

 
Comment by saffronsaris on 2006-06-10 16:45:20

Seems like Ikea may not be successful in Japan. Afterall, the Japanese service culture is legendary, and the Ikea way of selling things –in their catalogue, they stated specifically that the salespersons are there to answer your queries, and not to push sales so that customers can shop in peace, or so they claim.
Personally, I fine with that, but most Japanese might be unaccostomed, just like I cannot figure out why I can’t push the lift buttons in Isetan.

 
Comment by Maja on 2006-07-19 09:45:03

In my eyes, the japanese service culture is ridiculous and only consisting out of thousands of staff swirling around each customer or even standing around, looking in the air. This kind of service is very expensive for the customers. They pay lots of money for some morons to stand around. But, this can easily be understood considering the arrogancy that japanese customers are still showing. Wait a while and they will also have to look where the penny goes. The consumer behaviour in Japan will (hopefully) change soon.

 
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