LOHAS = Lifestyles of Health and Sustainability. I predict that this word will have lost it’s original meaning completely in another 6 months. Seems like everyone and their mother are using this word in any context that they see fit to sound progressive or cool or hip or spiritual or whatever. It’s like when a child learns a new adjective and uses it in every sentence for a whole week. Very irritating. It’s only a matter of time before we see a LOHAS Mocha Grande or a LOHAS Donburi or a LOHAS Mini-skirt. Granted it is a good marketing scheme to come up with a “catch-phrase” that brings attention to all that LOHAS represents and I’m all for that. But still…I’m getting sick of flipping a magazine or clicking on a link and seeing this word everywhere…aren’t you? LOHAS is just going to become another fashion trend come and gone…
Are you sure about that meaning of LOHAS? I was under the impression that it stood for “low hassle”, when used by Japanese. In a sense of “in a relaxed mood”. But I could be wrong, my Japanese is not very good.
LOHAS was a word coined in the USA. It’s not a Japanese word.
http://www.lohas.com/about.htm
The situation is almost 100% the same in Taiwan.
Every day I probably see 10 times of LOHAS ad on the street. Especially those restaurants sell exquisite and organic food. Even some banks promote themselves with LARGE signs of LOHAS. The ad said the LOHAS financially means using your money more efficiently to create more fortune in order to retire earlier. I can’t wait to see what will come next!!! These businessmen are crazy…