This is the first newly branded SoftBank shop (formerly Vodafone) that I’ve seen. This one in Ebisu. Now don’t you think this is the dullest looking logo/shop design ever? Did they choose the simple white and gray because the Apple shop uses these colors? From a distance I thought it was a cheap glasses shop or a dentists office. And check out their new mascot. Looks a lot like Docomodake. What is it? An acorn?
But they do have a winner with Ito Misaki. How can anyone resist that pouty face? It almost made me want to get one of those clunky Sharp Aquos phones.
What’s with that name anyway? Is it a software company? Is it a bank?
“Now don’t you think this is the dullest looking logo/shop design ever?”
Hmmmm… personally I’m all for simple and minimalistic design. In the case of this, I think it’s too “effortless”. I think the = sign isn’t so bad but they got the size wrong. And the font is also wrong (typeface and size). If they chose the correct font and balanced the size of the logo and the text, it could be quite elegant…
SoftBank is the company that bought Vodafone. It’s neither a bank nor software company. It’s a conglomeration of dozens of small and large companies and run by entrepreneur Masayoshi Son.
Here is a list of all the companies in the Softbank group.
https://www.softbank.co.jp/en/softbankgroup/groupcompany/index.html
how does their euipment compare to au.kddi’s new fall collection?
Uff da, the minute I saw her pouting face in that picture I fell in love. *sigh*
I agree with the comments on the logo. However, it seems they got the men with the cheesecake and they’ll get the women with the silly mascot. Look at what Nova did with their ugly usagi mascot.
Lady ITO is very popular among Taiwan’s young people. (at least for me.) There are several huge ITO COSMETICS poster (shiseido) around the main station in Taipei.